A founder wants their product to be mentioned by ChatGPT. He spend 30 minutes a day scrolling X and LinkedIn, watch two YouTube tutorials over the weekend. Then, start rewriting site copy and schema without really knowing what matters.
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A small independent site owner bought a GEO course for $399, but still has no idea which GEO actions should come first and ends up guessing anyway.
An indie developer cloned an open-source GEO audit project, got a long list of scores and recommendations, but without understanding the why behind them. He made a ton of changes and still didn't get the results they expected.